Pioneer Kuro LCD TV hands-on photos

Jul 23, 2008

It's been a big year for Pioneer and we've been at Pioneer's UK head office to take a look at what we're dubbing the "Kuro LCD".

It's been a big year for Pioneer. First it announced that it would be ceasing production on its own plasma panels and then we found out it would be producing an LCD TV, which on the face of it sounds like heresy.

But they are coming nontheless, and today we've been at Pioneer's UK head office to take a look at what we're dubbing the "Kuro LCD" (Pioneer hasn't confirmed what the official name will be yet).

First off, Pioneer was hugely keen to stress that plasma is still its main focus. The company says it's still working hard on the technology, but for people who need smaller TVs, plasmas like the 60-inch Kuro just won't work.

All the new LCDs are 100Hz, 1080p models. The screens are from Sharp, but they aren't the same ones used in the current Aquos TVs. Pioneer makes the electronics that drive the screens and has developed a filtering technology designed to increase blacks. It hopes to turn these screens into the blackest LCDs around.

Technical details on how the TVs work are thin on the ground at the moment, but we'll be able to reveal more closer to the release date later this year. But having had the opportunity to watch material from a number of different sources, including broadcast Sky HD and Blu-ray test material, we're impressed. The sharpness of the picture on these pre-production models was clearly evident, and the black levels were impressive, too--something we were thrilled to see.

But enough talk. Allow us to show you a few snaps of the 32- and 37-inch models in action.

Credit: Ian Morris/CNET UK