SingTel to match competitors' plans for iPhone 3G

Damian Koh | Sep 16, 2008

SingTel already has the first-mover advantage for the iPhone 3G in Singapore and the service provider looks bent on maintaining the lead over its competitors. In an email to customers who had earlier made reservations for the iPhone 3G but have yet to purchase the handset, the operator is now dangling a carrot to match its competitors' (namely M1 and StarHub) bundled plans should they be cheaper (or better). In a nutshell, SingTel is assuring customers that its iFlexi plans are the best deals in town. Below is an excerpt of the price plan guarantee.

"*SingTel iPhone 3G Price Plan Guarantee: If you come across an advertised post-paid mobile iPhone 3G bundled price plan from another service provider in Singapore before 31 December 2008, we make sure you are not worse off for your price plan as follows:

If the included bundle of local outgoing voice minutes, local SMS and data bundle is similar and the subscription price lower we will match the bundle for local voice, local SMS, data and subscription price.

If the subscription price is similar, but the plan includes more local outgoing voice minutes, local SMS and data bundle, we will match the bundle for local outgoing voice minutes, local SMS, data and subscription price.

The matching will be for the duration of your fixed-term post-paid contract with SingTel."

The offer, which is valid until September 30, is applicable only for those who have received the emailer and is not transferable. In addition, customers must port their current number to SingTel post-paid. Should they come across a cheaper advertised rate from another telco in Singapore, they would have to send an email to iphone@singtel.com. The operator will then adjust the rates within two months.

Now, if that wasn't a preemptive strike, what is?

Filed under: Mobile Phones
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