Leonard Goh | Aug 01, 2008

Fujifilm Canada has jumped the gun and announced on its
Web site two new shooters from the Japanese company. From what we know, these two models were not supposed to be unveiled before mid-August, so our guess is someone in that office is going to get the boot.
The FinePix S2000HD is a prosumer camera styled like a dSLR, but unlike its predecessors, this model is capable of capturing 720p-quality video. This will also be Fujifilm's first HD-video-enabled shooter. The 15x optical zoom and large sensor size seem to pit this bridge against Panasonic's new
Lumix DMC-FZ28. The Fujifilm is equipped with sensor-shift image stabilization to counter shaky hands, while the Real Photo Technology will keep colors accurate.
The latest iteration to come from the
J-series is the FinePix J150w. It is a substantial upgrade from the
FinePix J50. Besides an exterior overhaul (using metal for the shooter's body now), the features are bumped up as well. It now sports face detection, high ISO sensitivity of 3,200, and a 5x optical zoom with 28mm wide-angle lens. Also new to the family are the J100, J110w and J15.
According to Fujifilm Canada, the FinePix S2000HD and J150w will retail for approximately US$294 and US$292, respectively.
We contacted Fujifilm Singapore but the company declined to comment as of press time. However, we will update once we have more information.
Picture credit: Fujifilm Canada
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