Upsize your cable TV for less

Philip Wong | May 30, 2008

Feeling the pinch from the suffocating inflation? Here's an important heads-up for all existing and would-be StarHub Digital Cable subscribers. According to the latest development, you can save up to 40 percent monthly by upsizing your regular Basic Groups. Under its new initiative, the Singapore telco is rolling out a value-centric Basic Upsize tier to complement the former. Furthermore, a new Lifestyle Basic Group will also debut, featuring six channels such as Asian Food Channel and E! Entertainment.

Feeling a little deja vu? That's because the above programs are derived from its defunct Family Plus and Chinese Plus II bundles. Same goes for the Upsize tier, though you will get another four new channels, including AXN Beyond, into the mix, with all onboard by July. So in a nutshell, you can look forward to enjoying up to 14 channels for just S$5.35 (US$3.58). This works out to S$0.38 (US$0.25) each, instead of S$0.61 (US$0.41) based on its former Family Plus offer.

The catch? You have to subscribe to a specific Basic Group to sign up for the matching Basic Upsize equivalent. Zone Reality previously carried by StarHub, has also been withdrawn by its content provider, while BBC Entertainment is currently offline pending contract extension. According to Patrick Lim, head of Cable TV Service, the unbundling plus new packaging deliver more value and choices for its customers.

On a separate note, the cable TV operator is throwing in complimentary Eurosportnews for its Sports Group viewers. This will take effect from July 1, only for HubStation, digital and HD settop box owners. For information on pricing and program lineup, check out its official Webby for more details.

Photo credit: StarHub

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