Alpha is the name

Damian Koh | Apr 21, 2006

It all makes sense: First the brand, then the product. If you still have no idea what we're talking about, the upcoming Sony dSLR has been revealed under the Alpha brand. And that's before we see the first unit making its rounds.

According to the press release, consumers can expect to see the first digital SLRs from the Japanese corporation rolling out in the next couple of months. The new lineup will be compatible with the Maxxum/Dynax mount systems, so it's good news for Konica Minolta users out there who wish to change their camera bodies and yet still retain their old lenses.

Nothing much else was revealed, but those interested can log onto the brand's Web site for more information. Until then, we all wait.

Filed under: Digital Cameras
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